Hey, I’m Vix!

Product Design Leader with 20 years' experience helping start-ups, consultancies and global organisations turn complex challenges into thoughtful, scalable digital experiences

I work across strategy, craft and design leadership, helping teams create products that are as considered behind the scenes as they are for the people using them.

STRATEGY · EXPERIMENTATION · DESIGN SYSTEMS

Reimagining Quicken’s digital marketing experience

I worked with Quicken to rethink how customers discover, understand and choose the right products for their needs. From shaping customer journeys and experimentation to evolving their Design System, I helped create a clearer, more connected experience and build stronger design capability across teams.

Sadly, can’t talk about this just yet

Collage of business and financial images including people, clocks, and statistics, with overlaying text about company offices, key statistics, and their services.
Collage of business and financial images including people, clocks, and statistics, with overlaying text about company offices, key statistics, and their services.

PRODUCT DESIGN · DESIGN SYSTEMS · TRANSFORMATION

Bringing digital to the core of wealth management

I helped transform Charles Stanley’s digital experience, leading the design of a new logged-in platform and scalable design system. From portfolio insights to trading and account management, we turned complex investment journeys into a simpler, more distinctive experience.

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Tablet screen displaying the We Are Colony streaming platform with featured film "Time Out of Mind" and various options for viewing and exploring content.

PRODUCT DESIGN · 0→1 · START-UP

A streaming platform with a difference

I helped take We Are Colony from ambitious start-up idea to award-winning streaming platform, shaping the product from the ground up and creating an experience that gave film lovers a new way to discover, watch and explore independent cinema.

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A woman with glasses smiling and holding a smartphone displaying a dollar sign, with text indicating to check status or qualify, and a partial view of a colorful woman smiling.
A woman with glasses smiling and holding a smartphone displaying a dollar sign, with text indicating to check status or qualify, and a partial view of a colorful woman smiling.

DESIGN LEADERSHIP · TRANSFORMATION · DESIGN SYSTEMS

Building trust through data for a US tax specialist

Leading a customer experience transformation for one of America's largest tax preparation businesses, I brought teams together around a new experience strategy, established scalable design foundations and helped build the internal capability to carry the work forward.

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